Narrative Intelligence Coaching

Name, claim and unlock core motivational power

What STORY TYPE are you? (find out!)

Creator • Caregiver • Ruler • Hero • Revolutionary • Magician • Jester • Everyperson • Lover • Innocent • Explorer • Sage

Instantly access and activate an empowering story type

Narrative intelligence coaching with trained practitioners is a game-changer for you and your team. In the hands of trained practitioners, this powerful framework and tool helps individuals, teams and entire organizations see and leverage their strongest motivations.

Ask us about the Professional Strengths, Values & Story Survey (SVSS)-and find out how story typing can help you lead, engage and communicate more successfully than ever.

Cindy Atlee

Partner/The Storybranding Group
Coach / Speaker / Trainer / Facilitator / Consultant

703-917-404

cindy.atlee@storybranding.com

Story types: Creator, Magician, Lover, Innocent

Style: Imaginative, intuitive, enthusiastic, positive

Storyline: Helping clients understand and express who they are in more motivating, inspiring, authentic and engaging ways

Claims to fame: Co-developer, Professional Strengths, Values & Story Survey; ICF-approved to train coaches in SVSS and narrative intelligence; Co-Founder of Worklife Bliss

Areas of expertise: Leadership & career development; transitions; professional identity & voice; organizational branding; team & culture building; communications; employee engagement

Previous roles: Senior VP, Branding & Organizational Culture/Porter Novelli; Senior Fellow, UMD Academy of Leadership

Friderike Butler PCC

CEO/Butler Communication
Coach / Facilitator / Trainer / Consultant

703-599-9079

fbutler@butlercommunication.com

Story types: Creator, Magician, Lover, Sage

Style: Intuitive, visionary, inspiring, pragmatic

Storyline: Releasing hidden potential in people and organizations to create a better future for everyone

Claims to fame: Creator of SOAR Leading to Growth leadership development program for emerging and transitioning leaders

Areas of expertise: Executive coaching, leadership development at any level of an organization; team & culture transformation; change management

Previous roles: General Manager of American division of German luxury cruise line; HR director at IT firm; CEO of language service provider

Mimi Darmstadter PCC

Owner/My Life’s Work – Coaching & Consulting LLC
Coach / Facilitator / Trainer

301.728.6487

mimi@mylifesworkcoaching.com

Story types: Caregiver, Magician, Lover, Sage

Style: Imaginative, visionary, connector, passionate, curious

Storyline: Helping bring work to life

Claims to fame: Award-winning fiction writer, leader in human resources industry

Areas of expertise: Leadership & career development coaching and programming; workforce engagement and motivation: interpersonal relationship building

Previous roles: Senior Manager, Training and Development, Covance, Inc.

Kristi Dooley PCC

President/True Purpose Leadership
Coach / Facilitator / Trainer

703-217-3495

Kristi@truepurposeleadership.com

Story types: Caregiver, Hero, Magician, Lover

Style: Supportive, empathetic, intuitive, positive, disciplined

Storyline: Helping clients access and bring more of their best self into their work and lives to become more effective, successful, and inspiring

Claims to fame: Helping dysfunctional teams develop trusting, productive relationships; specializing in local government/ public sector

Areas of expertise: Leadership & executive coaching/training; organizational development; team building; culture change/ management

Previous roles: Internal OD Consultant, Fairfax County government; Employee Relations Manager, Barnett Banks, Inc.

Sara Karlen (Lacombe)

Founder/Minding the Gap Coaching
Coach / Consultant / Facilitator / Speaker

301.633.1824

sara@mindingthegapcoaching.com

Story types: Creator, Magician, Lover, Explorer

Style: Sherpa, Innovative, visionary, intuitive, passionate, balanced

Storyline: Working with individuals and organizations who want to be more

Claims to fame: Two book dedications, Harvard Business Review article, and Harvard Business School case study

Areas of expertise: Leadership & career development; transition; shifting experts to influencers; designing talent portfolios and strategies

Previous roles: Chief Culture Officer; Director, Human Capital across Fortune 500 and privately owned organizations

Dede O’Donnell

President, Rodeo Enterprises
Coach / Consultant / Facilitator

703-899-5393

rodeoenterprise@gmail.com

Story types: Jester, Ruler, Hero, Sage

Style: Joyful, resilient, determined, curious

Storyline: Helping clients find their footing in different roles, effectively balancing business objectives while achieving personal development goals.

Claims to fame: Encouraging clients to be bold, lean into their roles, and adapt to change with confidence and clarity.

Areas of expertise: Leadership coaching; transitions coaching; HR consulting; strategic thinking; leadership development; succession planning, team building; communications

Previous roles: Senior Vice President, Total Rewards; Senior Vice President, Human Resources

Dana Theus

President & CEO, InPower Coaching/InPower Women
Executive Coach / Leadership Consultant / Facilitator

703-236-5000

danatheus@inpowercoaching.com

Story types: Magician, Explorer, Creator, Lover

Style: Intuitive, future-focused, grounded, compassionate

Storyline: Helping souls activate their highest potential and helping organizations activate higher potential in their employees.

Claims to fame: Thought leader on women in leadership as publisher of InPowerWomen.com; creator of 150+ video/workbooks on leadership, change management and career transition; former Executive Leaders Radio host. Co-Founder of Worklife Bliss

Areas of expertise: Executive Coaching, Career Coaching, Leadership Coaching, Organizational Coaching, Corporate Culture Consulting, Change Management & Soft-Skills Training, Executive Team Development, Executive Meeting Facilitation

Previous roles: Branding & Identity Consultant, Product Development & Launch Leader, Vice President of Marketing, Director of Product Management, International Government Affairs Specialist