Story Typing & Narrative Intelligence Tools
For Coaches & Consultants
Meets weekly online via Zoom
Thursdays, 10/21-12/16, 2022; Noon-2 PM ET; no class Thanksgiving week
Experience a uniquely engaging online training program that teaches you how to work with story-based motivational theory and a dynamic tool for leveraging it (the Professional Strengths, Values & Story Survey)!
EARN 18 CCE HOURS FROM THE INTERNATIONAL COACHING FEDERATION (12 FOR CORE COMPETENCIES!)
Ready for a fresh, engaging new coaching method and assessment tool?
Learn how story typing and narrative intelligence tools can help any client name, claim and unlock their core motivational power
We all love stories—but they do far more than entertain or amuse us. Narratives capture the patterns of meaning and motivation that define almost everything that goes on within and around us. The characters or story types we relate to most (as individuals or as a collective) offer profound clues about who we are, what we believe and how we’ll behave.
Coaches and consultants who work with story typing and narrative intelligence learn how to help clients quickly see who they are at their most vital, engaged and effective. They also master ways to recognize and work with the dynamics that most shape individual or group identity, meaning, motivation, contribution and outcomes.
Join us to discover how story-based motivational theory can dramatically energize your coaching or consulting impact.
A training program for imaginative, intuitive, insightful coaches and consultants
This Story Typing and Narrative Intelligence Tools training is for any coach or consultant who wants to understand and work with the surprisingly simple, story-based dynamics that shape client identity, purpose, performance and contribution. It will help any practitioner work with clients to translate insights about who they really are into the foundation for inspired and energized action.
- Coaches/Facilitators: Set yourself apart with one of the most versatile and creative approaches available for helping your clients feel more vital, vibrant and valuable in their professional lives
- Organizational Development/Human Resources/Leadership Consultants: Apply one of the most scalable methods available for building and strengthening successful teams while also developing the individuals on them
- Branding/Culture Consultants: Work with your clients to help them create an energizing, inspiring sense of identity—and a shared story that can bring it to life inside their cultures
Learn how to help every client see who they really are and what direction that suggests via 12 distinctive story types that define a “best self” and a powerful “supporting cast” of characters for any individual, team or organization!
Help your clients instantly access and activate an empowering story type
Most of us relate more to some characters than others in books, movies and television shows. We’re fascinated by who they are, what they can do and how they show up in the world. It turns out those characters are a lot like us at our best and most authentic. Seeing ourselves through this empowering lens helps us focus on the same strengths and values that make those characters great—and activate what’s most unique, successful and valuable about us.
Story typing makes that process tangible instead of abstract. We all understand the difference between a Magician’s quest for transformation and a Creator’s capacity for innovation. Story typing allows your clients to see how much they’re like these or any of the 12 most compelling characters in great stories—and understand what they can most authentically stand for and deliver in their professional lives.
The tool for doing this–The Professional Strengths, Values and Story Survey (SVSS)–is a 96-item typological tool that quantifies how much individuals or team members relate to the strengths, values and motivational drivers of these 12 very memorable and resonant characters.
Coaches and consultants who work with story type have an intuitive, holistic method for helping their clients leverage what’s best about them—and to approach both challenges and opportunities in ways that come most naturally and easily to them.
What sets story typing and the SVSS tool apart?
Most methods and tools that coaches and consultants work with focus on either individual/team strengths or values; capacities or beliefs; talents or passions. They tend to feel pretty left brained or fairly right brained. They often come across as either concrete or conceptual.
Story typing offers a both/and approach because real people in the real world are whole beings shaped by a dynamic combination of strengths/skills/brain power and values/passions/ emotions. Those are the same things that drive every beloved character in every story we remember and retell. Coaches and consultants who are most effective at developing individuals and teams help them tap into their heads and their hearts. Story typing packages that up for them into a meaningful whole. Some of the benefits include:
Intuitive, easy-to-remember, easy-to-apply framework
Produces quick, deep insights
Assesses strengths and values as a dynamic combination
Easily identifies key individual or group motivational drivers
Provides one of the most affordable tools on the market ($25 per client administration)
Scales seamlessly from individuals to teams/groups to entire enterprises
Offers fresh, fun, engaging approach
Offers unusual breadth and depth of applications (coaching, leadership/professional development, team/culture building, branding/communicatins, strategic planning and change management
Complements and builds on MBTI and emotional intelligence work
What’s narrative intelligence?
So let’s get to the brain science part of this program overview! Cognitive neuroscience tells us that the human brain has an innate ability to shape fragments of information and experience into patterns that add up to something. Most often, these hard-wired patterns look like narrative structures that allows us to make meaning of what’s going on inside and around us. While all of us do this unconsciously, we can develop ourselves as better professionals, leaders and human beings if we learn how to make the process more conscious.
We all have story-based, narrative-driven motivational patterns. The difference in them is what makes us unique and compelling. It’s also what can lead to misunderstanding and devaluing of people and groups who don’t share our patterns. Learning to consciously read and productively respond to these patterns in ourselves and others is a core professional competency called narrative intelligence.
Coaches and consultants who learn to do this can understand and work with their clients much more effectively. It’s an actual game changer for helping them make better choices for themselves and interact more productively with others as well.
Meet Your Facilitator/Trainer
Cindy Atlee
Partner, The Storybranding Group and Founder, The Narrative Intelligence Group
Co-Developer, The Professional Strengths, Values & Story Survey
Leadership, Transitions & Team Coach | Training Facilitator | Branding, Culture Development & Engagement Consultant
When I was a kid devouring pretty much every book in sight, I thought I’d be a novelist when I grew up. As an adult, I realized it wasn’t the craft of writing that I loved so much. It was getting to know the fascinating characters who lived in great books.
I loved finding out what they were like, what made them tick, what they were capable of, what they were most passionate about—and how they mattered in the world. I never became a novelist, but that early inspiration has everything to do with my actual career helping clients see and show others their best, most vibrant and valuable selves.
The story typing method and tools can any help any coach, consultant or facilitator do that, too. I hope you’ll join me to learn how easily your clients can cast themselves in a meaningful, motivating role that will lead to greater engagement, confidence and contribution.
If you want to know more about me, check out my LinkedIn page here: https://www.linkedin.com/in/cindyatlee/. You’ll see that I’m the co-developer of the Professional Strengths Values & Story Survey that’s foundational to this training. You’ll also find that I have loads of experience and training, which includes coaching certifications from the Coaches Training Institute and George Mason University; a transformational leadership certificate from Georgetown University; and a certificate in applied positive psychology from The Flourishing Center.
Try it out!
Try before you buy? Take the SVSS yourself and contact SVSS co-developer Cindy Atlee (cindy.atlee@storybranding.com or 202-316-2137) for a free administration and complimentary coaching session before you register for this program. See how the 12 story types shape your own professional identity, engagement path and contribution quotient—and how it could help you inspire and motivate your clients as well.
How story typing and narrative intelligence can help any individual or group
For professionals/leaders:
Develop a deeper, more imaginative, more meaningful sense of who they are and what they really have to offer
Tap directly into their most sustainable and powerful motivation source
See and focus on what energizes them most
Step up more confidently and successfully in any role
Set direction and take inspired action based on new ways of thinking about themselves
Understand varying motivational patterns in others, and interact more effectively in transition or conflict
For teams/groups:
Get to know, understand and interact more productively and appreciatively with everyone on the team
See what really drives team and team member meaning, motivation and engagement
Assess team potential, performance gaps and what will help/hinder accomplishing it goals
Develop group change readiness, conflict response and communications effectiveness
Shape an inspiring and meaningful shared story, identity, purpose and promise
What’s included in the program?
All participants receive:
- Eight live weekly training sessions (two hours each) filled with engaging, interactive, in-depth content for working with story-based motivational theory and a powerful tool for leveraging it
- Detailed facilitator and client guides loaded with interpretive materials, coaching tools, presentation templates, individual and group session agendas, and more
- Personalized access/link to the very affordable SVSS story typing tool (only $25 per client administration for complete scoring results on 12 distinctly different motivational patterns or story types)
- Two complimentary online SVSS administrations
- Electronic copy of all course PowerPoint materials
- Certificate of completion for 18 CCEs from the International Coaching Federation (12 CCEs for core competencies/6 for resource development)
- Email access to developer/trainer for questions
- Membership in story typing community (including monthly community calls and opportunities for sharing ideas and materials)
- Eligibility/pre-requisite fulfillment for enrollment in other unique training programs (like our Worklife Reset career development training)
Course Overview
Part One: Introduction to story typing & narrative intelligence
Understanding the framework, applications and impact
- Background & Foundational Principles
- Getting to Know the Story Types & Applications
- Building a Cast of Characters
- Understanding Story-Based Professional & Team Development
- Introduction to the Professional Strengths, Values & Story Survey
Part Two: Working with leaders & professionals
Coaching for awareness, insight & engaged action
- Debriefing Story Type & the SVSS With Individuals
- Coaching Concepts & Demonstration
- Coaching Practice
- Skill-Building Applications (identity statements; purpose & promise statements; performance planning; working with shadow; reading story type in others; enhancing communications)
Part Three: Working with teams & groups
Developing identity, purpose and performance potential
- Debriefing Story Type & the SVSS with Groups, Teams & Enterprises
- Skill-Building Applications (group identity and shared storyline; strategic planning; team building; change management; conflict resolution)
- Moving Forward with the Framework & Tools
Registration & Pricing
Training Program
Early bird (30 days before training start) or any time ICF member price- Includes 8-week training program plus all materials and recordings
- Personalized SVSS link + 2 complimentary SVSS administrations
- Community membership + email access
- Certificate for 18 CCEs + eligibility for all advanced or add-on programs
- OPTION: Pay in 3 installments – click here
Training Program + Coaching Package 1
Any time price- Includes 8-week training program plus all materials and recordings
- Personalized SVSS link + 2 complimentary SVSS administrations
- Community membership + email access
- Certificate for 18 CCEs + eligibility for all advanced or add-on programs
- One 60-minute coaching session with Cindy Atlee (initial debrief session at beginning of program or next step application session at program end)
- OPTION: Pay in 3 installments – click here
Training Program + Coaching Package 2
Any time price- Includes 8-week training program plus all materials and recordings
- Personalized SVSS link + 2 complimentary SVSS administrations
- Community membership + email access
- Certificate for 18 CCEs + eligibility for all advanced or add-on programs
- Three 60-minute coaching sessions with Cindy Atlee (initial debrief session at beginning of program; coaching practice session at program mid-point; and next step application session at program end)
- OPTION: Pay in 3 installments – click here